Today, the cult brand Viva con Agua is practically a household name in Hamburg. But over ten years ago, there was no such thing as a cult brand, and certainly no international network of supporters, when Benny Adrion, a professional footballer for FC St. Pauli, decided to launch a clean water project during a training camp in Cuba. Now, the iconic water bottles – the sale of which funds the club’s clean water projects – are no longer just a fixture in the restaurants and bars of Hamburg’s Schanzenviertel district, but have become a successful social business.