They are built through clarity,
alignment and
impact.
The „Brand Identity Model“ by mattrs connects strategy, identity, content and growth in one system.
Work that mattrs.
OUR PROPRIETARY FRAMEWORK
Turning Strategy into Brand Impact.
Most brands invest in communication before they establish clarity.
The Brand Identity Model™ connects business objectives, market realities and brand strategy in one integrated system — turning complexity into clarity and clarity into impact.
A Brand can only shine as brightly as its Foundation allows.
The Brand Identity Model™ combines the mechanics of a gear system with the symbolism of a lightbulb. Every strategic element drives the next: objectives shape positioning, positioning shapes identity, identity shapes communication, and communication shapes experience.
When every component works together, brands develop the power to create visibility, trust and long-term growth.
System
A brand is not a logo. It is an operating system.
Clarity
Strategic clarity turns complexity into direction.
Impact
Aligned brands create visibility, trust and growth.
Built on 200+ brand projects.
We have developed, positioned and activated brands across NGOs, circular economy, renewable energy, MarTech, healthcare and consumer goods — from early-stage ventures to established organisations.
The head behind mattrs – Mathias Rüsch
Built from experience.
Not theory.
20+
200+
Viva con Agua &
Tower to the People
Brand Awards
I have spent more than two decades building brands, ventures and movements from the inside out — from Viva con Agua and consumer brands to circular economy initiatives and renewable energy companies.
LET’S TALK
Let’s build something that matters.
Whether you’re building a new brand, repositioning an existing one or looking for interim marketing leadership — let’s start a conversation.
