Initiative für eine sinnvolle Nutzung des Elbtower
TTTP – Tower to the People
Tower To The People is a bold vision for the future of cities. By transforming Hamburg’s Elbtower into an international hub for the circular economy, the initiative creates a place where innovation, entrepreneurship, education and biodiversity come together to accelerate the transition towards a regenerative economy.
We developed the strategic foundation and brand identity for the initiative, creating its name, positioning, visual identity and communication strategy. Through presentations, stakeholder communication and investor materials, we translated a complex systemic vision into a compelling brand that inspires collaboration across politics, business, science and society.
Content & Dissemination
- Entwicklung von Guidelines und Publikationen
- Storytelling für Pilotprojekte
- Präsentationen, Veranstaltungen und Workshops
- Digitale Kommunikation und Wissensvermittlung
Behaviour Change
- Entwicklung kommunikativer Ansätze zur Veränderung von Nutzerverhalten
- Aktivierung entlang der gesamten Customer Journey
- Integration von Erkenntnissen aus Circular Marketing und Consumer Behaviour Forschung
