The transition to secondary school brings new challenges. The kattbjoern school backpack was designed with this in mind, offering space for individual creative expression. Thirteen unique designs are available, created in collaboration with international artists and illustrators. Teenagers can personalize their backpack even further and in their own style using the included acrylic markers.

In addition to the school backpack, kattbjoern is now launching a comprehensive, more minimalist lifestyle collection aimed primarily at young adults.

These two very different target groups needed to be addressed strategically under a single brand and through a cohesive corporate design. mattrs developed a brand that is inspiring, powerful, and bold. Playful design elements and illustrations create a visual link between the two product lines.

The logo underwent a soft redesign and functions as either a wordmark or a pictorial mark, depending on the product group.